There are many opinions on the best day of week, and best time of day to send email marketing campaigns. The prevailing opinion these days seems to be – “it depends.” In other words, rather than selecting a one-size-fits-all approach to email marketing, perform primary research on a per-recipient basis to determine the [...]
Archive for August, 2007
RSS Leads Forrester’s Web 2.0 Rankings
August 16th, 2007
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In the August 13th, 2007 issue of BtoB Magazine, a short article mentions the results of a Forrester Research Report which stated that “RSS has the highest value among Web 2.0 technologies.” The article goes on to explain that, in defining value “the majority look at traditional metrics such as ROI and Total Cost of [...]
