There are many opinions on the best day of week, and best time of day to send email marketing campaigns. The prevailing opinion these days seems to be – “it depends.” In other words, rather than selecting a one-size-fits-all approach to email marketing, perform primary research on a per-recipient basis to determine the best day and time that the end user prefers. Of course, this method is only really accessible to organizations with a dedicated team of Email Marketers – something most organizations can’t afford.
From my experience, you can’t go wrong with the standard delivery times of Tue or Thur, 10am or 2pm – with a slight edge to the Tue 10am time slot. Mon and Fri are most commonly the busiest work days, leaving little time for clicking through a potentially interesting email message. The 10am or 2pm times are the most likely times when a person’s email box has been cleaned out – after finishing morning coffee or finishing lunch. Therefore, your email is most likely to arrive when the reader is at their desk, with an empty inbox.
As a follow-up, here’s an interesting article on when to send email marketing to moms from BSM Media’s Maria Bailey.
According to Maria, fully 30 percent of moms are online between the hours of 8-10 p.m.