When to send Email Marketing?
There are many opinions on the best day of week, and best time of day to send email marketing campaigns. The prevailing opinion these days seems to be – “it depends.” In other words, rather than selecting a one-size-fits-all approach to email marketing, perform primary research on a per-recipient basis to determine the best day and time that the end user prefers. Of course, this method is only really accessible to organizations with a dedicated team of Email Marketers – something most organizations can’t afford.
From my experience, you can’t go wrong with the standard delivery times of Tue or Thur, 10am or 2pm – with a slight edge to the Tue 10am time slot. Mon and Fri are most commonly the busiest work days, leaving little time for clicking through a potentially interesting email message. The 10am or 2pm times are the most likely times when a person’s email box has been cleaned out – after finishing morning coffee or finishing lunch. Therefore, your email is most likely to arrive when the reader is at their desk, with an empty inbox.
As a follow-up, here’s an interesting article on when to send email marketing to moms from BSM Media’s Maria Bailey.
According to Maria, fully 30 percent of moms are online between the hours of 8-10 p.m.