Yahoo! has launched an invite-only beta of their new social networking site: Yahoo! Mash.
I created my online profile and have spent only a couple of hours customizing and inviting a few colleagues to join. My first blush opinion is that it’s basically a rip-off of MySpace, Facebook, and/or LinkedIn. A big part of me thinks Mash is just a johnny-come-lately response from corporate suits afraid they’re missing the next big wave. I’m not sure it has any real value for B2B marketers at all, but the jury’s still out.
However, if you’re into this sort of thing as a personal networking tool, it’s kind of interesting. Namely, other people can update your profile. I guess the concept is to leverage user-generated content not only about other people, places, and things; but also about yourself to. An article by Rafe Needleman feels that Mash has borrowed from the best
If anyone’s interested, let me know and I’m happy to invite you in.
