On October 11th, I was fortunate to be invited to speak at the Mass Biotech Council’s panel discussion titled “Positioning your website as an effective communication tool,” along with the presidents from two other local Internet Marketing Agencies.
I was joined by Steven Ertel, VP Business Development at Acceleron Pharma, who shared his insights on the process that Acceleron and Embarc undertook in late 2006 to redesign the Acceleron website. Also in attendance was Dane Vannatter, from the Harvard Clinical Research Institute who is spearheading the redesign of his organization’s site with iMarc.
Overall, it was an informative session for both attendees and panelists. Rather than just speak about Internet Marketing in an abstract manner, I’m glad the panel was able to share actual case studies of recent projects along with input from the actual clients.
Personally, I was able to learn a few things from the other panelists. I hope that I was able to do the same for them, and for the rest of the attendees. For those interested, Embarc’s Mass Biotech Council presentation is available for download. Feel free to provide any comments or suggestions (good or bad) by commenting on this blog post.
