Internet Tech Boston

There’s an interest article on TechCrunch concerning the psychological reasons why people can sometimes become more aggressive and sometimes downright nasty when communicating online.

Given that TechCrunch is a blog, the article mostly deals with online communication in the form of blog posting and comments on blog posts, but has some interesting comments from a psychologist on the ways online communication (including email and IM) can be misinterpreted by recipients. Social psychologist Nicholas Epley states that online communication “’has the feel of informality – we just fire something off’, even though we probably ought to treat it with the same care as a written letter.”

Instant Messenger (IM) has long since broken beyond the boundaries of the tweener social circuit. The increased use of Instant Messenger in the business world opens us all up to aggressive behavior as well as more opportunities for miscommunication. Before you fire off that snarky reply to a co-worker using Skype, remember that you WILL have to see him/her and work closely with that person in the not too distant future.

Sometimes it just pays to count to 10, and go talk to the person, avoiding email and IM entirely. Especially if you feel that you are on the receiving end of some aggressive forms of communication.

Embarc has some exciting news. As of today, we have entered into an agreement to be acquired by one of the largest marketing agencies in the United States focused on healthcare and technology brands.The Garfield Group is an award-winning communications firm comprised of Garfield Group Branding, and Garfield Group Public Relations. Located just outside Philadelphia, in Newtown, PA, they have distinguished themselves with dynamic, results-driven programs for both billion-dollar leaders and up-and-coming challenger brands. You can learn more about them at http://www.garfieldgroup.com.

What does this mean for Embarc customers? Now, working with your Embarc team, you can go beyond Internet marketing—developing comprehensive 360-degree programs that include brand strategy, advertising, lead generation, and public relations. Of course, you can continue to depend on your Embarc team for leading interactive strategy, exceptional quality and unmatched service.I look forward to answering any questions you may have, and introducing you to the new people, talent and capabilities we can now offer. You may view the press release on our website. Also, feel free to contact me at mmamet at embarcgroup.com or 617-581-6238 x298.