I love microblogging, even if it is a fad.
The microblogging fad is upon us. It doesn’t take a genius or an industry expert to realize that yes, this is a fad, and that yes, it is important to understand how microblogging fits into your overall internet marketing strategy. Ok, so I’ve thrown down the gauntlet and microbloggers everywhere are ready to extoll the virtues of their platform and how this will revolutionize how we communication. I’ve worked in the internet for 10 years. I’ve seen revolutions come and go.
Nevertheless, it is pretty neat. For those who don’t know, microblogging is a combination of blogging and instant messenging, with 2 parts blog and 1 part instant messenger. You submit short, 1 line statements to your microblog from your computer or phone. Others subscribe to your microblog’s RSS feed or are sent updates immediately through Instant Messenger. Uses? Tons. Real time reporting of industry events or conferences. Status reports to your coworkers and teammates. And of course – there is the ever present wish and desire of egomaniacs everywhere who, like me, sincerely believe that there is a horde of people out their just dying to know our every thought, wise, and opinion.
For now, I’m using 2 microblogging services - Twitter and Pownce. Twitter is the big dog and #1 player in the space. Pownce is a newer upstart that has fewer subscribers but, I believe, better features. Recently, Pownce anounced a brand new open API to match Twitter’s existing API. Why do I need 2 microblogs in addition to my traditional blog? Glad you asked. I use my traditional blog to continue to discuss Internet Marketing at a more detailed level. I use Twitter to share quick thoughts on work and sometimes my personal life to friends and co-workers. I use Pownce to exclusively discuss my tastes in music and upcoming concerts I’m interested in going to. This way, the audiences that may be interested to hear from me, can subscribe to the feed that best matches the subject matter they want to hear my opinions on.
Ain’t web life grand?
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