One of the biggest obstacles to successful sales and marketing efforts is the constant fear of owning up to real or perceived product shortcomings. When faced with the inevitable question from a prospective client regarding functionality, the knee jerk reaction is almost always – “Yeah, we can do that.” This leads to the age-old struggle [...]
Archive for June, 2008
Book Report: The Laws of Simplicity
June 29th, 2008
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Even though I couldn’t draw a straight line if you paid me, I’ve been known to read a design book from time to time. It’s important stuff to know if you working in online marketing. A colleague of mine loaned me John Maeda’s The Laws of Simplicity. Capped at 100 pages on purpose, the book [...]
Agile Project Management with Scrum
June 26th, 2008
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The company at work at, PermissionTV, has been using the Agile Software Development with Scrum methodology since January of this year. Our engineering team, the group responsible for the overall development of our Video 2.0 online platform, first introduced PTV to this way of organizing and prioritizing software requirements, in order to bring some order [...]
Still Waiting for that Internet Revolution
June 5th, 2008
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Two nights ago I attended the 2008 What’s Next Forum and Technology Awards Ceremony hosted by the Massachusetts Innovation Technology Exchange (MITX). The Technology Awards “recognize and celebrate innovative [marketing] technologies developed in New England.” My company, PermissionTV, was nominated as a finalist in the “Video” category. Although we didn’t win, it was a great [...]
