Actually stating your product’s limitations can be a great positioning tactic as well. I wrote an article back in November 2006 called Sell More With Ethical Marketing, at http://dynamiccopywriting.blogspot.com/2006/11/can-marketing-and-ethics-get-along.html, that discussed why marketers should openly admit flaws and limitations.

Customers understand that if you admit these things your product must also be very strong in other areas. In other words, it’s like the restaurant that admits you will have to wait a while for your food to be prepared. The implication is that the food will be so good it will be worth the wait (and you had better fulfill that implied promise).

Dan Kennedy believes this so strongly that he claims to actually look for flaws in a product that he can highlight. Talk about building credibility. Customers appreciate this approach so much that they are far more likely to believe you when you talk about your product’s strengths.

Charles Brown
http://dynamic-copywriting.net