Comments on: New Marketing Summit Day 1 – Recap http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/ Startups, Entrepreneurs, and Lean Thinking in Boston, by Matthew Mamet Thu, 10 Feb 2011 14:28:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul Chaney http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-349 Paul Chaney Thu, 23 Oct 2008 15:03:15 +0000 http://www.internettechboston.com/?p=327#comment-349 Thanks for including John's quote. He is a very authentic, what you see is what you get, kind of guy. Thanks for including John’s quote. He is a very authentic, what you see is what you get, kind of guy.

]]> By: Charles Lauller http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-348 Charles Lauller Thu, 23 Oct 2008 15:02:26 +0000 http://www.internettechboston.com/?p=327#comment-348 That was a very apt description of day one. I do tend to share some of Mark and Matthew's sentiment regarding the lack of emphasis on sales and hands on application. In fairness I don't believe there was sufficient time as the day was jam packed with speakers and information. One extremely telling moment was when the Millenials said one in three of them believes/knows they'll be famous. While I suppose that statement is subjective based on their definition of fame, I think what they may come to realize over time is that it's not about fame for fame's sake-rather it is about making impact versus an impression. I'm always open for feedback and discussion at clauller@bizzuka.com. Overall-it was a great day. That was a very apt description of day one. I do tend to share some of Mark and Matthew’s sentiment regarding the lack of emphasis on sales and hands on application. In fairness I don’t believe there was sufficient time as the day was jam packed with speakers and information. One extremely telling moment was when the Millenials said one in three of them believes/knows they’ll be famous. While I suppose that statement is subjective based on their definition of fame, I think what they may come to realize over time is that it’s not about fame for fame’s sake-rather it is about making impact versus an impression. I’m always open for feedback and discussion at clauller@bizzuka.com.

Overall-it was a great day.

]]> By: Christine Perkett http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-253 Christine Perkett Thu, 16 Oct 2008 14:30:59 +0000 http://www.internettechboston.com/?p=327#comment-253 Hi Mark - I understand your viewpoints and I think that overall more specific strategies could have been shared. I was hoping more specific questions would come in my panel session from the audience so I could relate our experience directly to the audience and their challenges. But alas, everyone was quiet, with the exception of Patrick Rafter who did ask a question. As an aside, I actually did mention sales in my panel session - I believe that new marketing is the integration of sales, marketing, communications and customer service teams more than ever before. I'd love to share more thoughts if you find an interest. Email me at chris@perkettpr.com. One last thing, I see you sell Salesnet. My husband founded that company. Glad to see it's still around! Hi Mark – I understand your viewpoints and I think that overall more specific strategies could have been shared. I was hoping more specific questions would come in my panel session from the audience so I could relate our experience directly to the audience and their challenges. But alas, everyone was quiet, with the exception of Patrick Rafter who did ask a question.

As an aside, I actually did mention sales in my panel session – I believe that new marketing is the integration of sales, marketing, communications and customer service teams more than ever before. I’d love to share more thoughts if you find an interest. Email me at chris@perkettpr.com.

One last thing, I see you sell Salesnet. My husband founded that company. Glad to see it’s still around!

]]> By: Matthew http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-252 Matthew Thu, 16 Oct 2008 13:09:42 +0000 http://www.internettechboston.com/?p=327#comment-252 Chris - I was definitely one of the people who was interested in more specific case studies. Perhaps even break-out sessions that included hands-on demo's or something to that effect. There were some logistical problems with the wifi that could also be improved on. Thanks for the comment, and can't wait to read your responses to the questions I posed to you earlier. - Matthew Chris –
I was definitely one of the people who was interested in more specific case studies. Perhaps even break-out sessions that included hands-on demo’s or something to that effect. There were some logistical problems with the wifi that could also be improved on.

Thanks for the comment, and can’t wait to read your responses to the questions I posed to you earlier.

-
Matthew

]]> By: Mark Parker http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-248 Mark Parker Thu, 16 Oct 2008 04:41:33 +0000 http://www.internettechboston.com/?p=327#comment-248 Hmm, interesting review of day 1; though it differs slightly from my recollections. Some interesting stuff but overall what I would have to categorise as a stereotypical marketing wank-fest. Too much focus on who was twittering who and who know's who in the audience. I can't help but feel that some of the brightest minds missed a nice opportunity to drag web 2.0 and new marketing into the mainstream. I was stunned and really disappointed with the overall focus in that the event was somewhat exclusively the focus on those operating in the B2C world. I was hoping for some energetic debate on some of the more contentious aspects of Web 2.0 and Social Media, but we seemed to skip this. Did anyone mention the word sales at any point in day 1? Does anyone in marketing (or PR for that matter) care about sales? Do I take it from this event that new marketing is purely B2C? How could this be? What have I missed? Hmm, interesting review of day 1; though it differs slightly from my recollections.

Some interesting stuff but overall what I would have to categorise as a stereotypical marketing wank-fest. Too much focus on who was twittering who and who know’s who in the audience. I can’t help but feel that some of the brightest minds missed a nice opportunity to drag web 2.0 and new marketing into the mainstream.

I was stunned and really disappointed with the overall focus in that the event was somewhat exclusively the focus on those operating in the B2C world. I was hoping for some energetic debate on some of the more contentious aspects of Web 2.0 and Social Media, but we seemed to skip this.

Did anyone mention the word sales at any point in day 1? Does anyone in marketing (or PR for that matter) care about sales?

Do I take it from this event that new marketing is purely B2C? How could this be? What have I missed?

]]> By: Christine Perkett http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-244 Christine Perkett Wed, 15 Oct 2008 22:58:15 +0000 http://www.internettechboston.com/?p=327#comment-244 Matthew - thanks for the inclusion and the write up. It was nice to see you although I did cower since I owe you that blog post! I am going to work on it RIGHT NOW :) So what do you wish you would have learned at the Summit that you didn't? What can we improve upon? Matthew – thanks for the inclusion and the write up. It was nice to see you although I did cower since I owe you that blog post! I am going to work on it RIGHT NOW :)

So what do you wish you would have learned at the Summit that you didn’t? What can we improve upon?

]]> By: David Meerman Scott http://www.MatthewMamet.com/2008/10/15/new-marketing-summit-day-1-recap/comment-page-1/#comment-240 David Meerman Scott Wed, 15 Oct 2008 16:09:30 +0000 http://www.internettechboston.com/?p=327#comment-240 Great write-up of the day. Glad you enjoyed my presentation. World Wide Rave will be released in March 2009 and I'll be talking about it here http://www.worldwiderave.com/ Great write-up of the day. Glad you enjoyed my presentation. World Wide Rave will be released in March 2009 and I’ll be talking about it here http://www.worldwiderave.com/

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