Internet Tech Boston

Last night I ventured out to the Boston-area Startup Marketing Meetup organized by Nathan Burke and hosted by the folks at Aprigo in Waltham. I gave a 15 minute talk on the subject of using video to strengthen your online marketing efforts. There were about 15 or so people from the local startup community – some folks looking for work, some looking for marketing ideas (like me), and some brave souls starting their company of 1 and needing some moral support. In other words – it was a great crowd with people who could really share their unique perspectives and help each other out.

Phillip Zannini

I particularly enjoyed listening to Phillip Zannini talk about his experiences and “lessons learned” from his time working at 2 startups that he either founded or co-founded. Phillip gave some good, honest, and actionable advice that may seem simple, but if not followed can lead to really disastrous results. For example, he advised that co-founders should form a team of complementary but different skill sets. By nature, entrepenuers and co-founders are hands-on. If the members of your startup team have similar skills, it will result in everyone trying to do everyone else’s job – not good in the already-hectic culture of a startup.

If you’re interested in learning more about my talk, I’ve posted my presentation slides below. Also, be on the lookout for Nathan’s video recording of both presentations on his blog.