End The Social Media Hype
I was able to attend the Inbound Marketing Summit with Mike Lewis from Awareness, to stream and record an interactive panel discussion
from the floor of the show. This was a joint effort between our two companies, as well as the organizers of the Summit – New Marketing Labs. This was one of the best panels to get on video. Featuring the top thought leaders in the social media space, the goal of this session was to discuss actual B2B marketing case studies of companies – large and small – that put an emphasis on content creation as the core of their digital marketing strategy.
The discussion features an all-star panel of individuals in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis. I’m interested in your comments below. Did they achieve the stated goal of “cutting through the hype of social media?”
