Going to “Church For Startups”

Last Thursday, I went down to the Boston Lean Startup Circle to listen to Austin and Cheryl from Pinyadda discuss their experience doing Customer Development. My colleague Matt Wiseley calls this going to “church for startups” – a place to reflect on the principles and methodologies that guide our everyday actions as entrepreneurs, with a like-minded community. It’s good for the soul.

Whether or not you’ve “got religion” when it comes to Lean Startups, here’s an interesting case study by a pair of folks from a local Boston startup that actually have been practicing the methodology for the past 9 months or so. Austin and Cheryl from Pinyadda.com share their experiences with Customer Development in the video below. Apologies in advance for the lousy camera work.

If you’re a local startup and interested in learning more about building your minimum viable product, or Customer Development, join us for our next meeting in April where Matt and I will be giving a case study on EditMe’s Customer Development experiences.

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