Software engineers hate maintaining someone else’s code – they don’t know for sure what will happen when they change it. Sales people can’t give presentations created by other people effectively – their styles rarely match. Don’t get me started on designers – ask them to make a minor edit to another designer’s work and you’ll [...]
Archive for the ‘digital marketing’ Category
If You Can’t Fix It, Feature It
June 30th, 2008
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One of the biggest obstacles to successful sales and marketing efforts is the constant fear of owning up to real or perceived product shortcomings. When faced with the inevitable question from a prospective client regarding functionality, the knee jerk reaction is almost always – “Yeah, we can do that.” This leads to the age-old struggle [...]
Still Waiting for that Internet Revolution
June 5th, 2008
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Two nights ago I attended the 2008 What’s Next Forum and Technology Awards Ceremony hosted by the Massachusetts Innovation Technology Exchange (MITX). The Technology Awards “recognize and celebrate innovative [marketing] technologies developed in New England.” My company, PermissionTV, was nominated as a finalist in the “Video” category. Although we didn’t win, it was a great [...]
Online Advertising takes a hit
May 13th, 2008
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In a recent article on ReadWriteWeb.com, Josh Catone describes the data from a study by PubMatic that shows online ad prices are coming down.
The report found that ad prices (based on effective CPMs) in April across all sites fell an average of 23%. This was most acutely felt by large sites (over 100 million page [...]
Update on Blog it
May 3rd, 2008
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I had my first bad experience with Blog it. After spending a good deal of time, doing some researching, creating links, and writing up an entry, the “Post” button returned error – invalid username/password. I hadn’t changed either my username or password since my last successful entry. Of course, my entry was gone, and I [...]
Disruptive Technology Combinations
March 23rd, 2008
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Dan Tynam of PC World online recently wrote an article describing The 10 Most Disruptive Technology Combinations. He describes “10 marriages of technologies that have shaken the digital world over the last 25 years.” At the end of the article he lists 5 things he’d like to see disrupted. There, in the list at #3 is:
Rich Media [...]
I love microblogging, even if it is a fad.
March 1st, 2008
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The microblogging fad is upon us. It doesn’t take a genius or an industry expert to realize that yes, this is a fad, and that yes, it is important to understand how microblogging fits into your overall internet marketing strategy. Ok, so I’ve thrown down the gauntlet and microbloggers everywhere are ready to extoll the [...]
Dis-Embarc’ing
February 15th, 2008
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Back in 2002, I joined a 15 person web design company called Keyware Internet Technologies. The company had recently been spun off from a larger corporation. It was disorganized and inefficient, had some unhappy clients and employees, but was producing some great work despite it all. Shortly after I joined, the Keyware brand was replaced [...]
RSS Feed Address Has Changed
December 12th, 2007
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Effective immediately, I’ve moved this blog to a new Wordpress account. If you have subscribed to this blog in an RSS Reader, please update your settings to reflect the new feed address at: http://feeds.feedburner.com/InternetTechBoston
Thanks!
Matthew Mamet
