In a recent article on ReadWriteWeb.com, Josh Catone describes the data from a study by PubMatic that shows online ad prices are coming down.
The report found that ad prices (based on effective CPMs) in April across all sites fell an average of 23%. This was most acutely felt by large sites (over 100 million page [...]
Posts Tagged ‘online advertising’
Online Advertising takes a hit
May 13th, 2008
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