Internet Tech Boston

As one of two marketing professionals in a startup video marketing company I am responsible for producing a lot of video, and for helping other digital marketing professionals understand and see why video is the preferred way to educate, engage, and drive conversions on your site. There’s no doubt about it – video marketing is becoming a very hot topic. New tools arrive almost every day that make it easier and easier for non-video professionals (like me) to do it.

As with any new trend or marketing tactic, there is some trepidation to getting started. When I’m talking to someone who is interested in starting a video marketing strategy for the first time, the conversation invariably turns to the question, “Yeah, but how do I get a video to go viral on YouTube?” Every profession has that one or two questions that just keep coming up over and over and you have to understand the impetus behind it, and address it with care and respect. This is just one of the common misconceptions that is specific to my industry – online video marketing is all about creating whacky videos for mass distribution on YouTube. After explaining that there is no set formula for viral videos, and that as a B2B Marketer you probably don’t even need one anyway, for a few hundred times, I decided to take matters into my own hands. I asked the supremely creative team at PermissionTV to answer this question once and for all – How do we do YouTube? Here is their reply. Sometimes, it’s just best to give people what they think they want – or is it?