There are no more websites – just content
Posted in video 2.0 on July 20th, 2009 by Matthew – 6 CommentsI saw this great website today that wasn’t even a website. Instead of creating the standard company website that we’ve all grown to know and love, the agency BooneOakley created their entire website out of a series of connected YouTube videos. Check it out:
This is a pretty ingenious idea that’s more than just an agency gimmick. With over 78 million unique visitors in June of 09, YouTube gets a ton of traffic. There’s plenty of eyeballs there. The content stands on it’s own, but being video you also get the added benefit of not just sight, but sound and motion too.
I’ve seen other approaches like this. Boston area agency Modernista once redesigned their entire website to be a series of Delicious links. Now’s it a collection of links to content sites like Flickr, Wikipedia, and social media sites like Facebook. A small frame-like overlay instructs you:
Do not be alarmed.
You are viewing Modernista! through the eyes of the Web.
The menu on the left is our homepage. The blog is ours. Everything else is beyond our control.
At the end of the day, people are visiting your company or product website to get information – pure and simple. Who says your company or product website needs to be hand-crafted, self-hosted, unique combination of art, utility, and technology? As digital marketers, we should be focused, instead, on creating the content that visitors find useful and create conversion paths that engage visitors and get them to raise their hand in interest.
Tell me what YOU think. Leave a comment below – will the traditional online home evolve into a situation where there are no more websites – just content?
